Self Promotion and Branding Checklist

It was a pleasure and honor to speak at the recent Northern Bergen County Networking Group meeting.  Many thanks to the NBCNG leadership team for bringing us together; Lou Piombino, Maureen Kinsey and Keith Gross.  Below is a quick checklist of the topic I presented on "Self Promotion and Branding".


Self Promotion and Branding Checklist

Online

• Ride the long tail with article comments

• Answer questions on LinkedIn

• Develop a positive web presence

• Blog, Blog, Blog

• Acquire a vanity domain name

• Make yourself an industry expert with articles

Offline

• Personal networking produces the best results by tuning in to each person's WIIFM

• Remote networking using telephone and contact management database

• Use voice mail as a marketing tool.  This goes for voice mail you leave and your outgoing message.

• Maintain business posture through email with proper grammar, spelling and email signature.  Rapport with potential business connections makes a terrible impression when using text message abbreviations.