Self Promotion and Branding Checklist

 

It was a pleasure and honor to speak at the recent Northern Bergen County Networking Group meeting.  Many thanks to the NBCNG leadership team for bringing us together; Lou Piombino, Maureen Kinsey and Keith GrossBelow is a quick checklist of the topic I presented on "Self Promotion and Branding".


Self Promotion and Branding Checklist

Online

  • Ride the long tail with article comments
  • Answer questions on LinkedIn
  • Develop a positive web presence
  • Blog, Blog, Blog
  • Acquire a vanity domain name
  • Make yourself an industry expert with articles
Offline

  • Remote networking using telephone and contact management database
  • Use voice mail as a marketing tool.  This goes for voice mail you leave and your outgoing message.
  • Maintain business posture through email with proper grammar, spelling and email signature.  Rapport with potential business connections makes a terrible impression when using text message abbreviations.