People naturally do favors for those in their inner circle. The eagerness of one person helping another person is directly proportional to how often they stay in touch. There is very little motivation to help someone, if s/he only calls when a "need" arises. In Rick Frishman's book "Networking Magic", this type of person is referred to as a "drive by networker"
An interesting article on "Smart Resume Power" highlights this same point, when approaching people to provide references. If you want people be there for you, then be there regular and often for them.
Copyright (c) 2006 Savvy Intrapreneur & C. E. Reid
The Ultimate B2B Video Marketing Guide for 2021
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Marketers shouldn't forget that humans are visual creatures.
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