Branding and Marketing on a Shoe String Budget - Savvy Intrapreneur

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Branding and Marketing on a Shoe String Budget


The employment market is flush with job candidates.  The competition numbers many for each job opening.  Many vendors are competing to close a deal with your potential clients. How do you make yourself or your company stand out? It's absolutely essential each person take charge of their own marketing brand awareness campaign. 

It's never been easier and inexpensive to brand and market yourself or your company. This was proven recently with "The eMarketing Toolkit: Getting Big Results with Small Investments" webinar. Hosted by the American Marketing Association and sponsored by Conduit, I had the awesome honor of being one of the presenters at this very informative webinar.  Moderated by Alli Libb, AMA's Online Event Marketing Manager, this webinar had almost 800 attendees.  

Conduit President, Adam Boyden, led a panel discussion that included twitter twenius, Dan Hollings, as well as Paul Rothkopf, Louise Bowden, Michal Konicek and I.  As the Chief Operations Officer, my portion of the webinar provided various social media tools being used by Empowering Today's Professionals Network. The other presenters also showed various high impact marketing tools available on the Internet to brand a company or individual.  Presenters shared results of using Twitter, Facebook, LinkedIn and many other eMarketing tools to create "brand name recognition" for their respective companies.

Many thanks to Conduit team members, Shiri Gamon and Dayna Verstegen for inviting me to participate in this training event.  Click here to view the webinar recording.  This recording is available free to the general public for a limited time. 

Consider adding some marketing tools to your branding campaign, in order to stand out from the competition.  It's crucial to business and career survival, no matter how often the economic landscape changes.  If you are gainfully employed, branding and marketing yourself within the company is an ongoing process, to maintain position.

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